EMAIL MARKETING CAMPAIGNS

Ichicoo Designs Email marketing service enables you to send personalised, high quality information via email, helping you keep in regular contact with your clients and maintain a positive relationship.

Ichicoo Design will help you communicate with your customers and prospective customers, cost effectively with the minimum amount of marketing effort.

Email marketing campaign

EMAIL MARKETING THAT WORKS!

Ichicoo Design Email marketing service is designed to enable you to achieve maximum reach and impact to your chosen market with the minimum effort. Ichicoo Design will prepare the message and content that you wish to send out to your audience. We then send you a proof for your approval, which once signed off, will be sent out to your recipients.

We also take the hassle out of managing your own email list, by automating subscriptions from your web site and removing any un-subscribers you can be sure that your campaign only goes out to people that want to receive it.

MEASURING THE SUCCESS

Once each campaign is completed Ichicoo Design will provide access to your online reporting module which details the success of the campaign. With your login details you can access a comprehensive range of results on each campaign we send when it suits you. The reporting module shows who opened your email, who clicked a link, who forwarded it to a colleague and much more. These reports are updated in real-time, so you always know the latest.

CAMPAIGN DETAILS AT A GLANCE

The Campaign Snapshot lets you and your clients easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

Email campaign at a glance

WHO'S OPENING YOUR EMAIL AND WHEN

The Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You and your clients can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

Email campaign overview

WHAT ARE YOU SUBSRIBERS INTERESTED IN?

The Campaign Monitor Link Activity Report makes it so easy to gauge what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.

Recipient activity

WHO'S SPREADING THE WORD?

By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and how many people they're forwarding to.

Link activity

BOUNCES, UNSUBSRIBES AND SPAM COMPLAINTS

All bounces and unsubscribes are processed automatically, you can see exactly who, when and why they left your list. Campaign Monitor is also directly integrated into a number of large ISP's like Hotmail and Yahoo! If any of your recipients at these ISP's marks your campaign as spam, we'll remove them from your list and provide detailed reports about who made the report and when.

Link activity

SUBSCRIBER ACTIVITY REPORTS

Your subscriber list is a living thing that grows and shrinks over time. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute. Quickly track how your subscriber list is growing over time. This report includes new subscribers, those that have bounce out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.

Subcriber activity reports

BENEFITS TO EMAIL MARKETING

Selectivity: You can target which campaign goes to which customer.

Higher response: Overall responses may be higher as only relevant materials will be sent which assures a more receptive audience to the offer.

Privacy issues: Subscribers opt-in to receive Email campaigns and are always given a choice to opt-out. This addresses the privacy issue directly and again assures a responsive audience.

Lower costs: There are no production, paper or postage costs. Traditional direct mail costs between £1 and £3 per recipient. With email, the cost can be reduced to pennies per recipient and completed in hours.

Time effective: Email campaigns can significantly reduce turn-a-round times compare to traditional mediums.

Quick lead generation: Email has quick output and quick response for lead generation.

Customer dialogue: As an interactive medium, Email establishes a dialogue with new and present customers. Repeated messages can create effective brand awareness or a continued response from and conversation with the customer.

Measurable Results: Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.

Generate Repeat Sales: Getting new customers is hard work - it's also really expensive. Keeping in touch with customers on a regular basis via email allows you to generate repeat sales.

Personalisation and Targeting: Email allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.

POTENTIAL EMAIL TOPICS

The possibilities for your communications are unlimited. Here are just a few suggestions:

  • Newsletters and Press Releases
  • Alerts
  • Loyalty Programme Information
  • Time Critical Programmes
  • Special Offers and Promotions
  • Seasonal Offers
  • Surveys and Market Research
  • Invitations
  • Competitions
  • Product Launch Information

START TODAY

If you would like to discuss your Email marketing campaign requirements with Ichicoo Design, please call us on +44 (0)1274 560220 or email info@ichicoodesign.com

PORTFOLIO

Below are some of our most recent projects.

E-learning: Rainforest Simulations Educational CD-Rom: Mr. Men and Little Miss E-learning: Desktop Concept E-learning: Concept Interface E-commerce site: Quigley's Games Website: Brian E Rawling Website: e-Citizen E-commerce site: BSS Group; Flash Game: HDC Media Group ADR Digest ADR Partnership brochure Printed Leaflet: Discovering Addingham Churches Promotional CD-Rom: Brian E Rawling Rolling promotional CD-ROM: Designer Yarns

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