Ichicoo Design understands that simply creating and publishing a website does not guarantee that you will get visitors, enquires or more importantly sales. If a customer is going to find your site before they find your competitors you need to market your website on the internet.

There are number of ways of marketing your website but the starting point is always begins with thorough understanding of your goals and in-depth research of your target audience.

Search engine optimisation (SEO)

Most people find what they’re looking for on the Internet through the major search engines like Google. If your website doesn’t appear on the first couple of pages then you’ve probably just missed out.

Search engine optimisation is a process which involves optimising the code and content in your web pages so that the search engines will pick them up and rank them more highly, ideally displaying your site on the first page.

Optimisation takes time and much effort to implement, that’s why we work with our clients over a minimum of a 6 month period to ensure that you get the desired result. Once a result has been achieved, the benefits are enormous – quality web site traffic with no associated advertising cost!

How Ichicoo Design can help

• A comprehensive site review
• Full key word research
• Competitor research
• Individually optimised pages
• Inbound link Campaign
• Major search engine submissions
• Visibility reports, analysis and recommendations

Pay Per Click campaigns (PPC)

Pay Per Click (PPC) advertising campaigns enables you to quickly generate a good stream of targeted traffic for your website. Most of the leading search engines including Google, Yahoo, MSN, and AOL all have their own PCC advertising schemes.

PPC had many advantages. It’s quick to get going – within 24 hours you can have a campaign up and running and see an immediate increase in visitors to your site. PPC is targeted – because you choose the words or phrases related to your business that you want your advert to appear under, the traffic is more qualified. Even if you already appear in search results PPC can help you target new audiences.

How PPC advertising works

Your PPC advert will appear next to the search engine results page when one of your keywords is typed into the search engine and when someone clicks on your advert it takes them to your site. Now you’re advertising to an audience that’s already interested in you. You pay only when someone clicks on you ad – hence Pay Per Click.

There’s no minimum spending requirement. You can also control your budget and cap your daily spend amount.

PPC is measurable – you can track which of your adverts are giving the best return on your investment and see the cost of a sale.

How Ichicoo Design can help

• Full keyword research for each of the Pay Per Click Networks
• Individually written adverts for each product or service
• Full bid management to ensure your ads are always placed in the most cost effective positions.
• Full tracking facilities & reporting

Ichicoo Design advise and create PPC campaigns for our customers as part of their total internet marketing strategy. Our ultimate goal is to optimise your site so that your products and services appear in the natural listings within the search engines, this over the long term, will be more cost effective for you.

To discuss your website marketing needs, please email info@ichicoodesign.com

Below are some of our most recent projects.

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